Segment with real-time data, personalize any field, and automate targeted campaigns that drive conversions
Your users aren’t just data, they’re people, and people change. Stay current with a direct connection between your data warehouse and your email platform. Stale, out-of-date data resulting in irrelevant email content is a thing of the&nsbp;past.
Lists are for chimps
Never again wait for your data team to send over a CSV. Never again wait for that same CSV to upload to your email platform. Instead, use a simple query to target users based on live data and send immediately.
You Have the Data — Use It
Personalization is more than just $FIRST_NAME$, $LAST_NAME$. It’s using everything you know about your customer to craft the optimal email experience. Create targeted segments based on site activity, past purchases, wish lists, social engagement, support tickets, and more.